It was 1894 when Sara Bernhardt, the most famous French actress of the time, known as La Divina, met the then little-known Czech artist Alfons Mucha in Paris and chose him as the author of the poster for Gismonda, a play by Victor Sardou.

Mucha succeeds in conveying the image of a strong and sensitive woman in a perfect duality, bringing to life an eternal beauty that marks Mucha’s unmistakable style.

It is a resounding success and all the companies of the time ask the artist to collaborate in curating their advertising campaigns.

His works depopulate in all circles of society at the time, and he himself says, “I am happy to have created an art for people and not for private drawing rooms. An inexpensive art, accessible to the general public, finding a home in both poor families and wealthy circles.”

You can see his work at the Mucha Museum in Prague, the only museum in the world dedicated to the artist’s life and work.